Friday, March 01, 2013

Blackberry Z10 seen attracting U.K., Canadian Android, iOS users

RIM -- excuse us, BlackBerry -- is seeing some heartening news in the figures about the sales of its new touchscreen-only BlackBerry Z10 device. While the device has not yet shipped in the U.S., it's was confirmed on Friday that the Z10 is actually cannibalizing Android and iOS sales.

BlackBerry’s Z10 is outselling both Apple and Android flagship phones -- the iPhone 5 and the Galaxy S III -- at a major Canadian retailer. That retailer is Burnaby, B.C.-based Glentel Inc., which said, earlier this week, that the new Z10 model was “the leading smartphone” sold within its 330 Canadian Wirelesswave and Wave sans Fils retail stores since the device’s launch on Feb. 5.

Overall, half of BlackBerry Z10 sales in Canada have been to customers migrating from other platforms. Moreover, it was also confirmed on Friday that one-third of BlackBerry Z10 U.K. sales have been to customers migrating from other platforms.

The information comes from "multiple trusted sources," apparently including several high-level BlackBerry executives.

RIM -- now BlackBerry -- launched its BlackBerry 10 OS and its BlackBerry Z10 and Q10 devices in late January. The Q10, a keyboarded version, has yet to launch.

While sales data has been scarce, the company will report its fiscal fourth quarter financial results on March 28. Those results include sales from early December -- prior to the BB10 launch -- through March 2. That will be the first official look at whether or not BlackBerry's savior is just that.

Meanwhile, the Z10 device is supposed to see its U.S. introduction in March.

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