Tuesday, February 26, 2013

Samsung mobile chief and Samsung tweet confirm upcoming Samsung Galaxy S IV unveiling

Samsung mobile chief J.K. Shin has confirmed the date for the launch event for the Korean giant's next flagship smartphone, the Galaxy S IV. At Mobile World Congress in Barcelona, Spain on Monday, Shin said the unveiling will be March 14, as was rumored about a week ago. In a surprise move, though, the launch event will be held in the U.S.

The unveiling will be at a Samsung Unpacked event in New York City. It will be the first time a flagship Samsung smartphone has been unveiled in the US since the original Samsung Galaxy S, way back in 2010.

In addition to Shin's outing of the date, Samsung tweeted the invitation shown above on Monday morning, with the message:
March 14. Ready 4 the show? #UNPACKED pic.twitter.com/cU7SjHINDg
Again copying Apple somewhat, this time in terms of their teaser press event invite, Samsung has made the "for" in the invitation a "4," teasing the unveiling of the Galaxy S IV in the main text, but then adding the subtext "Come and see the next Galaxy."

Shin's statements to the media at MWC solidified the event, anyway: The Galaxy S IV will first see the light of day, unleaked anyway, on March 14.

While neither Samsung nor Shin elaborated on the details of the Galaxy S IV, meaning its hardware and software specifications, there have been numerous rumors already. Among them:
  • An eight-core Samsung Exynos 5 Octa processor
  • A separate eight-core GPU
  • 2 GB of RAM
  • A 4.99-inch (why can't they just call it 5?) SuperAMOLED display
  • A 13-megapixel rear-facing camera with 1080p video capability
  • A 2-megapixel front-facing camera
  • Android 4.2.2 (Jelly Bean)
  • TouchWiz (not everything is a positive)
Google is expected to unveil Android 5.0 (Key Lime Pie) at Google I/O from May 15-17, so the Galaxy S IV will trail that with its own upgrade, sometime in the future.

It's unclear how the carrier rollout will take place. It is also unclear what the device will be priced at, but we'd expect it to run from between $199 to $299, subsidized price on U.S. carriers, based on recent history.

Either way, the Galaxy S IV is expected to be a solid rival for the iPhone 5, just as the Galaxy S III rivaled the iPhone 4S. The GS3 even saw a sales increase shortly after the iPhone 5 launched late last year.

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