The account was hacked with messages that the company had been sold to rival McDonald's.
Anonymous took credit for the hack -- or at least appeared to -- in a Tweet. Naturally the loosely-knit hacker group could have just been expressing lulz for another's hack, but that seems unlikely.
Burger King's Twitter account #HACKED! https://twitter.com/BurgerKing Check before it's fixed for some #Lulz #YAN pic.twitter.com/o7EsKeA4The account has already been suspended.
McDonald's noticed the FUBAR, and expressed its condolences to its rival. McD's tweeted:
We empathize with our @BurgerKing counterparts. Rest assured, we had nothing to do with the hacking.Burger King itself released the following less-humorous (than McDonald's) statement:
We have worked directly with administrators to suspend the account until we are able to re-establish our legitimate site and authentic postings. We apologize to our fans and followers who have been receiving erroneous tweets about other members of our industry and additional inappropriate topics.Burger King owes Anonymous a tip of the hat, though. The Burger King Twitter account added more than 30,000 followers during the hour or so before it was suspended. The company could use those extra Twitter followers. According to Wikipedia, by April of 2012, Burger King had fallen to third among domestic fast food chains, behind McDonald's and Wendy's.
That placement was confirmed later in the year, when a QSR Magazine report (QSR = quick service restaurant, AKA fast food) showed that among burger restaurants, Burger King was still number three. Including other QBR types, it was fifth, following McDonald's, Subway, Starbucks, and Wendy's.