Tuesday, February 12, 2013

Amazon.com, CBS ink exclusive Prime Instant Video streaming deal for Stephen King's 'Under the Dome'

Amazon's Prime Instant Video has scored another series. On Monday, the giant Internet retailer announced it had inked an exclusive content licensing agreement for the new CBS television series "Under the Dome."

The serialized drama is based on Stephen King’s best-selling novel of the same name. It premieres on CBS on June 24, 2013. Then, four days later, Amazon Prime members will be able to stream the first episode.

That practice will continue throughout the miniseries' 13-episode lifespan. Amazon Prime members will have unlimited streaming of an episodes four days after their initial broadcast on CBS. A key, for CBS, is that since networks get advertising credit for anyone who watches their shows within the first three days after they air, Amazon.com won’t get the shows until that window closes.

It's a small risk for CBS, too. As a one-off miniseries, CBS can pretty safely assume that "Under the Dome" will have limited -- if any -- value in reruns or syndication.

Scott Koondel, Chief Corporate Content Licensing Officer, CBS Corporation said:
Amazon has the distinct combination of having a terrific video service with a huge fan base among their customers for Stephen King’s book, making them the perfect partner for this summer programming event. With this innovative agreement, we’re giving fans more options to watch and stay current with this serialized series, and doing so in a way that protects the Television Network’s C3 advertising window.
Brad Beale, Director of Digital Video Content Acquisition for Amazon.com said:
With creative forces of Stephen King and Steven Spielberg’s Amblin Television behind Under the Dome, we think our customers will love this new show and we’re excited to be able to offer this highly-anticipated series at no additional cost to Prime members.

Adding a current season major network TV series like Under the Dome to the Prime Instant Video library so shortly after its live airing enables us to increase our exclusive selection of great TV shows and give customers access how, when and where they want to watch it.

Amazon Prime members will be able to view "Under the Dome" at no additional cost to their $79 membership fee. The shows will be viewable across hundreds of compatible Amazon Instant Video devices including Kindle Fire HD, iPad, iPhone, iPod touch, Roku, Xbox 360, PlayStation 3 and the Wii U gaming console. Sadly, Prime Instant Video remains incompatible with all other Android devices except for Google TV, and not even all of those, either.

Episodes of Under the Dome will also be available for purchase and download exclusively at Amazon Instant Video (www.amazon.com/AIV).

Naturally, this one addition isn't enough to make someone plunk down $79. Combined with the other perks of Amazon Prime, including free two-day shipping for more items, Prime Instant Video (a subset of Amazon Instant Video), and the Kindle Owners' Lening Library, it adds another reason for people to sign up.

Just last week, Amazon.com announced that Prime Instant Video will soon become the exclusive online subscription home for the hit series "Downton Abbey."

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