Thursday, January 17, 2013

Rovio releases free, ad-supported iOS versions of Amazing Alex

On Thursday Rovio, the company behind the Angry Birds / Bad Piggies franchise, released free (but ad-supported) iOS versions of its "other game," Amazing Alex.  You can download them now directly from the Apple App Store as Amazing Alex Free (iPhone and iPod touch) and Amazing Alex HD Free (iPad).

Rovio continues to sell versions of the app, priced at $0.99 (iPhone and iPod touch) and $1.99 for HD (iPad).  The change appears to be a tacit admission that although it's certainly not a failure, it's no Angry Birds, and thus ad-supported versions are the way to go.

On Android, Rovio the company hasn't changed anything offering three versions on Google Play: free (but ad-supported), $0.99 paid, and $2.99 HD.

Here's how the game is described:

Meet Amazing Alex! This whiz kid has a boundless imagination and a houseful of fun toys that can turn anything into an adventure!

From cleaning up his room to battling cardboard robots in his backyard, Alex creates amazing chain reactions to get the job done with the maximum amount of fun! Now he has some challenges for you -- and he wants to see the most creative solutions YOU can create!

With 100 challenging levels across four fun-filled locations, there's a whole world of creations to explore!


Set the objects up to bounce, pop, ricochet, bash, and crash into each other and create an elaborate Rube Goldberg device! With a houseful of toys to play with, there's more than one right answer! Share your most creative solutions with your friends and see what they came up with!


Got a great idea for a level? Design intriguing new levels using 35 interactive objects and share them -- with friends or with the whole world! With other fans constantly creating and uploading new levels, there are always new challenges to check out!

  • 100 amazing levels to test your creativity
  • Regular free updates with new levels
  • Create your own levels and share them with friends or with the whole world
  • Amazingly social -- share your levels and solutions with friends, or see theirs
  • 35 fully interactive objects and four fun locations
  • Download and play the best fan-created levels from around the world
  • Retina optimized for resolutionary experience
To complete an Amazing Alex level, gamers have to create chain reactions for the physics puzzle game. In addition, Rovio has provided 35 interactive objects for gamers to use to design and publish their own levels.

Amazing Alex was first announced in July 2012, and -- at the time -- the company said it would launch the game on Windows Phone, Mac, and PC as well as the requisite Android and iOS platforms. None of those have launched, though, as Rovio continues to work out its strategy for its current platforms.

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