Reuters said its earlier story was based on a Shanghai Evening News report that was "subsequently updated with substantial changes to its content." It added that it did not indtend to post a new story.
Reuters original story had quoted Schiller as saying:
[...] every product that Apple creates, we consider using only the best technology available. This includes the production pipeline, the Retina display, the unibody design, to provide the best product to the market. [...]It's unclear exactly what the "substantial changes" made to the story are. The original story -- or perhaps the modified one -- remains hosted at jfdaily.com, and the text, at least as translated by Google Translate, claiming that Schiller said Apple will not develop "cheap smartphones," with the translated text saying Apple will not develop "cheap smart phones will not be developed in order to grab market share away."
At first, non-smartphones were popular in the Chinese market, now cheap smartphones are more popular and non-smartphones are out. Despite the popularity of cheap smartphones, this will never be the future of Apple’s products. In fact, although Apple’s market share of smartphones is just about 20 percent, we own the 75 percent of the profit.