Authorities say four masked armed gunmen broke into the closed store at around 9 p.m., but how they did so is unclear. One report said they threatened a security guard at a back entrance, while another said they broke in as a janitor was leaving, "lightly injuring" him in the process.
It was reported that four or five suspects total were involved in the robbery. The thieves grabbed boxes full of Apple products, loading them onto a truck. The whole operation took approximately 40 minutes, with police just steps away on Champs-Elysees Avenue.
A spokesman for the police union Unsa told reporters: "As the majority of police were busy watching the Champs Elysees [for New Year's Eve celebrations], the robbers took advantage of this opportunity."
Let's not forget that while the U.S. likes to set off fireworks on New Year's Eve, France has this troubling tradition that sees cars set ablaze. About 1,200 were set afire this year. That kept authorities busy across the country.
The $1.3 million figure is an estimate; Apple has not confirmed a number.