Wednesday, January 16, 2013

Interest in Samsung smartphones jumps to 23 percent; iPhone interest wanes

ChangeWave Research released its latest quarterly consumer smartphone report, taken in December. The report was released on Jan. 15, and tracks the interests of those planning on buying smartphones in the next 90 days.

The survey looked at 4,000 people that are considering buying a smartphone in the next 90 days. Of those, the top percentage goes to (surprise) iPhone, with half of respondents planning to buy one. However, that is down from the 71 percent that was shown in last quarter's survey, which was done just as the iPhone 5 debuted.

At the same time, though, the percentage of people considering a Samsung smartphone rose significantly, from 13 percent to 21 percent, according to the report.

ChangeWave's Paul Carton said:
Consumer buying intent for Samsung smartphones has been extraordinary to start the year. Considering the Galaxy S3 has been out for several months we'd normally expect a slowdown by now -- but it's still red hot. We're also seeing strong interest in Samsung's large-screen phone -- the Galaxy Note 2. Supersize smart phones are taking the industry by storm in 2013.
What does that last statement mean? When the ChangeWave survey asked buyers for their preferred screen size, more than a quarter said they wanted a 5-inch or larger screen.

It's that sort of preference that led to Apple increasing the size of the iPhone 5's screen to 4-inches from the 3.5-inches iPhone's had sported since 2007. Meanwhile, Samsung's flagship Galaxy S III has a 4.8-inch screen, and the newer Galaxy Note II has a 5.5-inch screen.

Among all buyers interested in Samsung devices, 69 percent were looking at the Galaxy S III, while 23 percent prefer the Galaxy Note II.

Samsung is just one Android manufacturer, though. And when looking at consumer satisfaction based on platforms, iOS leads the way, with 71 percent satisfied in their iOS device, 48 percent in their Android phone, 26 percent in their BlackBerry OS phone, and -- here's some good news for Microsoft -- 53 percent in their Windows Phone device.

Looking at it in terms of manufacturers, 71 percent of iPhone users were satisfied with their phones, 56 percent of Nokia owners were happy with their devices, while Samsung came in third with 55 percent.



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