Friday, January 25, 2013

First clip from 'JOBS' biopic emerges

The first set of visuals from the Steve Jobs biopic "JOBS," was released on Thursday, along with a change to the title. It's not really a trailer, but instead a brief clip, and shows Steve Jobs (Ashton Kutcher) speaking to fellow Apple co-founder Steve Wozniak (Josh Gad).

The clip was released shortly after the movie's release date into theaters was announced.

In the clip, Jobs is positively gushing about the operating system that Wozniak has created. Jobs is convinced Wozniak's new operating system, which he has not named, is a game-changer.

Jobs, even then a visionary, says: "This is freedom, to create and to do and to build, as artists, as individuals."

To that, Wozniak replies, "Look, you're overreacting. Even if you were developing this for freaks like us -- and I doubt you are -- nobody wants to buy a computer. Nobody."

Jobs comes back with "How does somebody know what they want if they've never even seen it?"

It is hard to imagine a middle-class household without a computer nowadays, unless it happens to be one filled with iPads or other tablets instead. At any rate, middle-class houses usually have some sort of computing device now, whether it is a tablet -- a market segment that many say Jobs and Apple created when no one realized they needed it (sounds like Jobs' argument about the computer) -- or a laptop, or a desktop.

Meanwhile, the title change consists of changing one letter from lower-case to upper-case. There had been a decent amount of confusion over the original styling of the "jOBS" title, although Apple fans could see the "j" was an homage to the "i" naming scheme for Apple's iconic iDevices (iPod, iPhone, iPad).

However, while as recently as Thursday folks were using the title "jOBS" to refer to the film, the film's official presence on the Internet has apparently shifted, with the Facebook page, teaser site (soon to become a full site), and Twitter account all referring to the film as "JOBS."

"JOBS" has its world premiere on Jan. 25 at the Sundance Film Festival, and releases to theaters on April 19.



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