Tuesday, November 13, 2012

RIM announces BlackBerry 10 launch date: Jan. 30, 2013

Is this early enough to still be relevant? And will RIM delay the launch, as it has several times before? The BlackBerry launch event is set to be held on Jan. 30, 2013, the company announced on Monday.

The event will happen simultaneously in multiple countries around the world. Not only will the platform be officially introduced, the company will share details of their first BB10 smartphones, as well as their availability. The company's initial smartphones are expected to be a full touch-screen device and one resembling its current flagship line, the BlackBerry Bold.

This is probably RIM's last shot at returning to relevance. Slow to respond to the iPhone and later, Android, RIM's seen it's once "major player" status among smartphones deteriorate.

Recently, two announcements regarding U.S. government "accounts" seemed to highlight RIM's diminishing importance among the organizations that once valued RIM's highly touted security.

CEO Thorsten Heins said in a statement on Monday:
Thanks to our strong partnerships with global carriers and a growing ecosystem of developers, we believe our customers will have the best experience possible with BlackBerry 10. We are looking forward to getting BlackBerry 10 in the hands of our customers around the world.
In late October, RIM said its smartphones had entered a testing phase with 50 global carriers.

No comments: