Cougars are, of course, women who want relationships with younger men. That is, naturally, an excellent description of the former Kutcher - Moore marriage. Interestingly, enough, the site earlier accused Google of sexism after the search giant banned its ads.
To celebrate her naming, a pair of animal print Christian Louboutin pumps, along with a certificate that CougarLife.com created to proclaim Moore the World's Most Coveted Cougar were delivred to Moore's abode on Friday.
CougarLife.com founder Claudia Opdenkelder said, "Demi Moore has single-handedly done more for the cougar community than anyone and made significant strides in helping the lifestyle become part of mainstream culture."
It's actually not clear that's the case. After all, Moore was said to have plunged into despair following the break-up of her marriage to "Two and a Half Men" star Ashton Kutcher, who is about 16 years her junior.
CougarLife.com boasts over 3 million members on its website. The site says that it "Life is the premier online dating service that pairs women in their prime with younger men and ends the double standard."