Sunday, November 11, 2012

Cabela's Black Friday 2012 ad reaches the Internet

Cabela's Black Friday 2012 ad has leaked onto the Internet. There are 28 pages of scans for the direct marketer and specialty retailer of hunting, fishing, camping and related outdoor recreation merchandise, which is based in Sidney, Neb.

The retailer will open its doors at 5:00 a.m. on Black Friday, but the doorbusters run only for five hours, through 10:00 a.m.

However, in addition, Cabela's will also give (undisclosed) gifts to the first 600 people in line.

Among the deals on hand are camping gear, outerwear, and guns, guns, guns for those concerned by U.S. president Barack Obama's reelection.

There are thirty-nine Cabela's retail stores worldwide, so the opportunity to stand in line isn't as great as larger chains like Walmart and Target. However, Cabela's mail-order catalogs are shipped to 50 states and 120 countries. More than 120 million catalogs were mailed in its first year as a public company, which was 2004.

Due to embedding limitations, the 28 pages of ads are available here, in Scribd form and in larger size than is available here.

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