Friday, November 02, 2012

Apple loses injunction bid and iPhone brand name in Mexico

There is no longer an iPhone brand name in Mexico, as of Thursday. Apple has lost a bid to continue selling iPhone-branded devices as it continues to fight a trademark dispute with a Mexican telecommunications company called iFone, which registered their trademark in 2003, four years before the first iPhone.

A court in Mexico City has handed down a ruling denying Apple's injunction request to allow the Cupertino, Calif.-based giant to continue using the brand name, on the grounds that the iPhone brand is too phonetically similar to iFone. The case actually stemmed from a lawsuit Apple filed in 2009 attempting to get iFone to stop using the iFone brand.

Of course, Apple soon thereafter discovered that the iFone company had registered its trademark long before Apple's iPhone was available to the public. iFone later countersued for damages, asking for up to 40 percent of iPhone sales revenue in Mexico.

It's unclear, as yet, how this will affect Telcel and Movistar, the number one and number two Mexican carriers, which had planned to release the iPhone 5 on Friday.

Meanwhile, we are sure Apple could fix this. It will just require a large sum of cash. You'll recall that when Apple introduced the iPhone it had to work with Cisco to get the rights to use that name.

No comments: