Wednesday, October 03, 2012

Stars use social media to encourage voters to 'Vote 4 Stuff'

A number of Hollywood celebrities, fronted by Tobey Maquire ("Spider-Man") and Leonardo DiCaprio ("Titanic") are "starring" a new PSA that uses social media to urge voters - particularly young, socially connected ones - to get out and vote.

The Vote 4 Stuff campaign includes a Facebook page, Twitter account, and a YouTube video featuring the celebrities (embedded).

Dicaprio opens the video by saying “If you could vote for anything in the world ...” Among the issues celebrities reveal they wish they could vote for: jobs, marriage equality, climate change, foreign policy, reproductive rights, immigration, worker's rights, teacher salaries and education.

Vote 4 Stuff is a bipartisan campaign. The video features DiCaprio, Maguire and others including Ellen DeGeneres, Benicio Del Toro, Zac Efron, Selena Gomez, Joseph Gordon Levitt, Edward Norton, and Amanda Seyfried challenging people to get out to vote.

In a statement, DiCaprio, whose production company, Appian Way, is a producer of Vote 4 Stuff, said:

"This is one of the most important elections of our lifetime. We are using the power of social media throughout the Vote 4 Stuff campaign to incite bipartisan conversation around real issues, encourage registration and voting in November."

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