The details were first posted in a Tweet, one which said:
Apple Care rep confirmed to me iPads bought within the last month can be exchanged for the new one!To be clear, however, the word "select" is being enforced. It appears the decision of whether or not to do this sort of exchange is being handled on the store level.
C|Net discovered that the Stockton Street store in San Francisco would allow such an exchange. The manager of that store said that her store would allow purchasers of the third-generation iPad to exchange their device for the fourth-generation iPad if purchased within the last 30 days. Unless the recently-purchased iPad showed serious signs of wear-and-tear, she said, the usual 14-day return policy would be waived.
This is being handled on a store-by-store basis. To be sure, you need to call your local store to determine if returns will be allowed. She said, "We can't speak to other stores' policies -- this is something our store has decided to do."
It's unclear if other retailers, such as Best Buy, AT&T, Verizon or Walmart, will allow similar returns.
Apple's announcement of a new fourth-generation iPad on Tuesday caught many by surprise. Rumors were that Apple would announce a new iPad, but it was expected to be minimally tweaked. Minimal was thought to mean just a Lightning dock connector change, but by changing the processor to an A6X, improving LTE support, and calling the device fourth-generation, Apple went analysts one better.