Thursday, October 25, 2012

Beatles' Apple Corps logo now a trademark of Apple Inc.

The "Long and Winding Road" appears to be over. On Wednesday, October 24, 2012 the Canadian IP Office announced that the famed Beatles recording label logo for Apple Corps is now a registered trademark of Apple Inc.

The road to the final apple falling from the tree really began back on Feb. 5, 2007, just about a month after the first iPhone was announced (on Jan. 9, 2007) Apple Inc. and Apple Corps announced a settlement of their long-running trademark dispute under which Apple Inc. would own all of the trademarks related to "Apple" and would license a number of those trademarks back to Apple Corps for their continued use.

Each party bore its own legal costs, and it was agreed Apple Inc. would continue using its name and logos on iTunes. Although terms were confidential, newspaper reports indicated that Apple bought out Apple Corps' trademark rights for a total of $500 million.

The final roadblock in Canada was closed after unsuccessful opposition to Apple owning the logo by a company called Apple Box Productions Sub Inc.

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