Thursday, September 20, 2012

Wal-Mart to halt sales of's Kindle, Kindle Fire

Wal-Mart has followed its rival retailer Target's cue: the company has decided to halt sales of Kindle products, including the Android-based Kindle Fire tablets.

When Target dumped the Kindle line, it was said to be over a "conflict of interest," although that term didn't make it into the externalized statement on the change. Target competes directly against in terms of selling to customers interested in saving money over standard retail pricing. It's often been termed an "upscale Walmart."

Naturally,, with free two-day Amazon Prime shipping, free standard shipping over $25 for all, and aggressive pricing, is taking business away from brick-and-mortar retailers, including Target and Wal-Mart.

In an email sent to store managers on Wednesday, Wal-Mart said,

"We have recently made the business decision to not carry Amazon tablets and eReaders beyond our existing inventory and purchase commitments. This includes all Amazon Kindle models current and recently announced (such as the Kindle Fire HD tablets)."

While it is dumping Kindles and Kindle fires, Wal-Mart will continue to sell iPads, Barnes & Noble's Nook, Google Inc's Nexus 7, Samsung's Galaxy Tab and other tablets and eReaders.  None of those, though, are used by its manufacturer as a window into a direct Wal-Mart competitor.

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