Tuesday, September 18, 2012

Fox's new Digital HD program: video streaming access to the latest films, earlier than DVD

20th Century Fox has announced a video service that will offer support for streaming movies through various devices. Wonder of wonders, it's not even iOS-specific, as it will work through both iTunes and Google Play, as well as other services such as Amazon.com, CinemaNow, PlayStation, Vudu, Xbox Live and YouTube.

It's called "Digital HD," and it offers customers the chance to get access to movies before they are even available in Blu-ray and DVD form. Fox detailed the service earlier this month, and it launched on Tuesday.

With the service's launch, this year's 2012 "Alien" prequel, "Prometheus," became available on Digital HD for less than $15 and over three weeks before the film's Blu-ray, DVD and video-on-demand (VOD) versions.

In Fox's press release, the following benefits (emphasis ours) of Digital HD were noted:
  • Earlier access to new releases
  • Attractive pricing
  • Cloud storage
  • Availability across multiple devices
Mike Dunn, President Worldwide, Twentieth Century Fox Home Entertainment said, "With almost 800 million broadband connected devices globally, and millions of people accessing entertainment on those devices, we feel the medium's time has come. DIGITAL HD redefines digital ownership in a way that presents consumers with a full range of benefits in a coherent way, and it allows them the chance to build digital movie collections that can literally be carried in the palms of their hands."

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Mary Daily, President of Worldwide Marketing and Chief Marketing Officer, Twentieth Century Fox Home Entertainment said, "Available in more than 50 countries, DIGITAL HD is a brand that will define the convenience and selection that digital ownership brings. Over time, DIGITAL HD will embody the benefits of HD quality and the ultimate all-access pass to the best in entertainment."

Although the service has just launched, Digital HD has over 600 already available titles to grease the wheels of the nascent program. All the services tied into Digital HD mean that these films will play across a number of different devices that work with those services. According to Fox, Digital HD is available in over 50 countries.

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