There's no need to Photoshop anything. The pictures speak for themselves, which means that they are less funny, and more sadly superficial and materialistic.
The hashtag for this meme, for those interested, is #rkoi. The hashtags these kids are using for their own images, though, make them easy to find on social media: #mansion, #privatejetstatus, #champersinthehottub, #personalchef, #ferrari, and even #abundance.
The site itself has been around since last month. The furor over the excesses exhibited by the images hit just this week, though.
Among the pictures are things like a $107,000 bill from Nikki Beach in St. Tropez, a boy pouring Dom Pérignon into a lake, another waves a huge foam finger from the passenger seat of a Ferrari, and so on. All of these images are coupled with a gilded frame.
It's the perfect site if you're interested in getting riled up in terms of the One Percent vs. 99 Percent battle, Occupy Wall Street, or just plain class warfare.
You can view a slideshow of images here.
On Wednesday, contacted by email, the site's founder, who wished to remain anonymous, said the site was doing quite well. "We find anonymity is a hard thing to replace," adding that the site is "more popular than most ideas that take shape over a few glasses of wine. It's going well."
Sounds like this site "took shape" over some wine. Perhaps the site owner him or herself is in the One Percent.
It's unclear if these images are submitted by those poring over social media looking for relevant and profligate hashtags, friends of the wealthy, or the wealthy themselves. After all, the easy sharing available with Instagram, Twitter, Facebook and more encourages over-sharing.
And while the old saying is that "money can't buy happiness," it's not clear that is the truth when looking at these images.