On Wednesday, the BFFs announced that on Sept. 5, the companies will hold a joint press event, one covering Windows Phone 8. It's obviously an event to cover new Nokia WP8 devices, and it precedes Apple's event by exactly one week.
Apple's event will obviously halt productivity at any company that has broadband access, as everyone will be watching live blogs. Nokia and Microsoft's event ... probably not so much.
Unlike Apple, which always begins its press events at 10 a.m. PT, Nokia'a press event will require West Coasters to rise earlier. In partnership with Microsoft, the Espoo, Finland-based company will host the event on Sept. 5 at 9:30 a.m. ET in New York City.
In case you're wondering, Nokia World will also take place, beginning Sept. 5 and running through Sept. 6. Coincidence? We think not.
There's no question that the event will cover Windows Phone 8 devices. There's also no question these devices will have multiple core processors and be far more capable, hardware-wise, than the current cast of Windows Phone devices (none of which have the oomph to be upgraded to WP8, we already know).
Will this distract anyone from the Apple event a week later? Uh, no.