Saturday, August 25, 2012

iPhone 5, iPad mini launch and retail events to be separate?

It's been believed for some time that on Sept. 12, Apple will unveil the iPhone 5. It's also been believed that the the company will launch the smaller-screened iPad mini, a new iPod touch, a new iPod nano, and possibly a new iPad with the new dock connector.

Why, then, we've asked before, have we seen no few, if any, leaks regarding the iPad mini? We've speculated that perhaps the iPad mini is trailing the iPhone 5 in readiness, and will be released later, but perhaps it's more about marketing.

On Thursday, John Gruber of Daring Fireball, relying less on sources and more on common sense, said he believes there's no reason for the iPhone to share the stage with any other device or Apple announcement. Considering the iPhone's importance to Apple's bottom, line, it all makes (common) sense.

Here's what Gruber said, in part:

"I’m thinking it makes more sense for Apple to hold two events. First, an iPhone event, focused solely on the new iPhone and iOS 6. Then, the iPhone ships nine days later, and there’s another wave of iPhone-focused attention as the reviews come out. Then, in the first or second week of October, Apple holds its traditional “music event”, exactly along the lines of the events at which they’ve been debuting new iPods for the last decade."

It's true that Apple had traditionally held a music event in the fall, with the iPhone announcement in summer, but last year's "late" iPhone 4S launch shifted things. Whereas we thought that Apple might debut the devices at the same time, but ship the iPad mini later, this makes far more sense. Have we said that this idea makes a ton of sense (enough) yet?

Meanwhile, Jim Dalrymple, known for his "one-word confirmations" of Apple rumors ("Yep") gave Gruber's theory the thumbs up, emoting far more than he normally might: "Oh that Gruber is a smart fellow."

Notably, Gruber noticed that when Dalrymple give his "Yep" response to the original rumor about the Sept. 12 iPhone 5 launch date, which also noted the iPad mini as being launched on the same day, he only quoted the section about the iPhone 5. Copy-and-paste issue? We think not.

The iPhone 5 is expected to sport a larger, thinner 4-inch screen with a new aspect ratio. In addition, it will most certainly have a faster processor (though dual- or quad-core is a question), and is assumed to have a new dock connector, a centered FaceTime camera, a moved headset jack, a slightly larger battery, and LTE.

The iPad mini is expected to be a 7.85-inch tablet, with a non-retina display, akin to the original iPad and iPad 2. Not much more is known about it.

Assuming a music-centric event is held, separate from the iPhone 5 launch event, we'd expect to see the new iPod touch (it's long-overdue for a refresh) and the new iPod nano pushed out, as well.

No comments: