Saturday, June 23, 2012

Struggling HTC to exit Brazilian market

Among smartphone OEMs, HTC has been struggling, and this report just emphasizes that fact. HTC has canceled the planned launch of its high-profile One series in Brazil, and is pulling out - completely - from that market.

It's not as though the market isn't burgeoning, though. Brazilian citizens bought 8.9 million smartphones in 2011, and analysts have predicted that the country will overtake the U.K. to become the world's fourth most important market for smartphone sales by 2016.

Despite all that, for HTC, the numbers simply don't justify staying in Brazil. While actual sales numbers are not available, according to StatCounter, which uses web analytics to give a rough guide to marketshare, HTC is in ninth place in the country, trailing Samsung, Apple, Nokia, Sony, LG, Motorola, RIM, and ZTE (not necessarily in that order). Total HTC marketshare in Brazil: a mere 0.11 percent. That's zero point one one percent, not 11 percent.

Both AndroidPIT and Engadget have received confirmation directly from HTC that the company is pulling out of Brazil.

In a small concession to existing users, the company has promised to continue post-sales support. As Samsung and Apple continue to fight for the top spot both globally and in the U.S., smaller OEMs like HTC, but also others like Motorola and LG are struggling to maintain relevancy.

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