Variety said that inside sources told it the show could be described as follows:
"Teams of celebrities and everyday users will test their skills in front of a studio audience to earn money and big laughs. Viewers can also play along at home for a chance to win prizes and compete with the celebrities. [...]
The 'Draw' game involves competing players drawing a picture to convey a word for a fellow player to guess. Similar games have been adapted into TV series in the past, including syndicated fare during the 1980s and '90s like 'Pictionary' and 'Win, Lose or Draw.'
"But 'Draw' will have the 21st century spin of incorporating second-screen devices like phones and tablets that are increasingly common in the laps of U.S. viewers. No specifics are available on how that will be executed."
While OMGPOP's "Draw Something" apps leapt out of the gates in February, with more than 50 million downloads and more than 14 million daily users by April, its daily average user base had dropped by nearly half by late May.
Although Variety said there is no commitment to a series, it added that CBS would fast track the pilot. If the pilot is approved, the show could begin airing early in 2013.