We've covered VIDDY several times before. It's an iPhone social media app that recently announced that it had surpassed 26 million registered users. VIDDY allows users to upload 15-second videos, add special effects such as filters and music, and then publish them through the app to share with friends.
VIDDY is free in the App Store, but in addition, VIDDY has partnered with music artists such as Linkin Park, T-Pain, and more to create "Production Packs" that can be bought as in-app purchases and used to enhance the videos the app creates.
NBCF was founded in 1991 by Janelle Hail, a 32-year breast cancer survivor. Hail was 34 years old and a mother of three when she was diagnosed with breast cancer. She survived her breast cancer as a result of early detection. She said,
"Everyone has been effected by breast cancer and in an effort to create awareness outside of October (breast cancer awareness month) we have partnered with Viddy for our Mother's Day social media campaign. Utilizing the power of video and the buzz-worthy Viddy app, we're encouraging supporters to say 'thanks' to their mom while helping us save lives."
Leading up to Mother’s Day, VIDDY and NBCF will be sharing some of the best #mymom and #yourmom videos on their respective blogs, and Facebook/Twitter feeds.
VIDDY is currently available in the App Store for iPhone/iPod touch, but the company says that development is ongoing for Android, Windows Phone, and iPad.