Thursday, May 10, 2012

VIDDY and the National Breast Cancer Foundation team up for Mother's Day, 2012

Viddy, which some are saying might just become the Instagram of video sharing, has announced a collaboration with the National Breast Cancer Foundation (NBCF) to say “Thank You” to their mothers this Mother’s Day, May 13, 2012.

How does it work? Users create videos on VIDDY just as they normally do. However, videos using either of the two hashtags #yourmom or #mymom will have an overlay that will prompt other users to create their own video as well as give them the opportunity donate to NBCF.

We've covered VIDDY several times before. It's an iPhone social media app that recently announced that it had surpassed 26 million registered users. VIDDY allows users to upload 15-second videos, add special effects such as filters and music, and then publish them through the app to share with friends.

VIDDY is free in the App Store, but in addition, VIDDY has partnered with music artists such as Linkin Park, T-Pain, and more to create "Production Packs" that can be bought as in-app purchases and used to enhance the videos the app creates.

NBCF was founded in 1991 by Janelle Hail, a 32-year breast cancer survivor. Hail was 34 years old and a mother of three when she was diagnosed with breast cancer. She survived her breast cancer as a result of early detection. She said,

"Everyone has been effected by breast cancer and in an effort to create awareness outside of October (breast cancer awareness month) we have partnered with Viddy for our Mother's Day social media campaign. Utilizing the power of video and the buzz-worthy Viddy app, we're encouraging supporters to say 'thanks' to their mom while helping us save lives."

Leading up to Mother’s Day, VIDDY and NBCF will be sharing some of the best #mymom and #yourmom videos on their respective blogs, and Facebook/Twitter feeds.

VIDDY is currently available in the App Store for iPhone/iPod touch, but the company says that development is ongoing for Android, Windows Phone, and iPad.

No comments: