Sunday, May 06, 2012

More than half of survey respondents would buy an iPad mini

Despite former Apple CEO Steve Jobs' contention that sub-10-inch tablets were DOA, rumors of a 7-inch iPad have been popular, with the latest emerging in April. DOA or not, it seems that the idea of an iPad mini, which is how it has been dubbed, resonates with consumers, according to a recent poll.

Price comparison site PriceGrabber surveyed 2,603 people. Although the results don't indicate overwhelming demand for a smaller iPad, it certainly should give Apple marketing, engineers, or whoever needs to convince Tim Cook, Scott Forstall, or Phil Schiller ammo to do so.

More half, or 52 percent of the respondents said they would consider purchasing a 7-inch iPad if - a big if - it was priced between $249 and $300. The idea of a smaller iPad has been making the rounds because a smaller iPad would be more portable, easier to "one hand," and the price point would naturally be lower, as well.

And those reasons were cited by those who were interested in the iPad mini. The 7-inch size would make it easier to handle, particularly in bed when reading e-books, and significantly cheaper than the current 9.7-inch iPad, which start at $399 for the still-sold wi-fi only iPad 2, and at $499 for the wi-fi only "new iPad."

Prices go up as high as $829 for the "new iPad" with 64GB of storage, and both wi-fi and cellular connectivity.

The top reason given for wanting a smaller iPad mini was in face price. 64 percent of respondents gave that reason, with 54 percent saying they wanted a more portable device. It was also made clear in the survey that despite wanting a lower price, respondents still want a Retina display, cellular connectivity, and an ultrathin body.

20 percent said they would buy an iPad mini due to the Apple halo effect: because they “love Apple products and always purchase the latest and greatest." 20 percent said they would buy the iPad mini for work.

When asked what features - or lack - would kill the iPad mini, 41 percent said a price point that was too high, 35 percent said a form factor that was too small to comfortably read or watch video, and 17 percent said they would skip the iPad mini if it were too similar to a smartphone.

That last one is an interesting comment. The iPad has been accused, by its detractors, of simply being a "big iPhone."

78 percent of those surveyed did not currently own a tablet. Of those who did own a tablet, 67 percent own an iPad, followed by "Other" (which probably means a variety of unlisted Android tablets) with the Kindle Fire in third, at 10 percent.

Rumors of a 7-inch iPad mini have accelerated due to the success of the Kindle Fire,'s 7-inch, $199, wi-fi only Android tablet. It's been the only single Android tablet to sell in good numbers, but recent reports have indicated that the device's success may have been short-lived.

Get up to 90% OFF on Stylish Sunglasses at!

No comments: