Friday, May 04, 2012

Long-lost internal video shows Steve Jobs as FDR in a battle of good (Apple) vs. evil (IBM)

A long-lost internal video that Apple originally showed during its 1984 international sales conference has been put online. 1984 was the same year that Apple aired its famous Super Bowl Macintosh ad, but this video just may top that one.

In the video, the full 9-minute version of which is embedded below, Steve Jobs portrays FDR in a film entitled "1944." Not only is Jobs hair colored grey to match FDR, he's even wearing a bow-tie, sporting a cigarette with a holder, and even shown wearing a full suit, all the better to resemble FDR.

[It's a funny idea, Jobs in a suit. It was revealed long ago that Steve Jobs once told an AT&T rep that “We’re Apple. We don’t wear suits. We don’t even own suits.”]

A World War II tale of good (Apple) vs. evil (IBM), the production is broadcast-quality and is said to have cost Apple $50,000. One-time Apple employee Craig Elliott, now CEO of Pertino Networks, first provided the video to Network World.

Not embeddable at first, versions have leaked onto YouTube and elsewhere.

Two brief clips from "1944," sans dialogue, appeared in another Jobs video, one made for him by Apple employees for his 30th birthday. After Jobs' death last October, Elliott posted the birthday video to his Facebook page, but it was eventually removed, though not before it went viral. Sony Music complained about the video because a Bob Dylan song was used as background music.

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Jobs, of course, is the most recognizable Apple employee in the video, and while most of the roles were played by actors and actresses, there were other Apple employees in the video, as well. For example, the then Apple vice president of marketing Mike Murray played The General.

Watch the video, below.

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