You're probably used to seeing the FBI warning at the beginning of DVDs, but now you're going to see two of them. One is the normal "don't do this or else" warning message, and the other is designed to "educate" people.
ICE (Immigrations and Customs Enforcement) has been prominent in anti-piracy activity of late, including the seizure of many domain names. With that, ICE gets to co-star with the FBI on the first of the two warnings.
This notice shows the familiar FBI logo along with the logo for ICE's Homeland Security Investigations unit and a warning that says:
"The unauthorized reproduction or distribution of this copyrighted work is illegal. Criminal copyright infringement is investigated by federal law enforcement agencies and is punishable by up to 5 years in prison and a fine of $250,000."
Following that, you'll be subjected to an educational notice, one that features the logo for the National Intellectual Property Rights Coordination Center, which includes 20 different U.S. government agencies. The message:
"Piracy is not a victimless crime. For more information on how digital theft harms the economy, please visit www.iprcenter.gov."
Most people won't do that, and perhaps will use the 20 seconds to get some coffee, just as they do with TV ads - oh wait, we have DVRs to get around that now. Heavy sigh?