The company will be using its Amazon Instant Video service to provide the programming. Make no mistake, Amazon.com doesn't have anything in the pipeline yet ... or at least, didn't admit as such on Tuesday, when it announced the new move.
Instead, Amazon.com is calling for proposals for comedy and children’s programming to be uploaded to Amazon Studios at http://studios.amazon.com/getting-started/series. The best ones will then be distributed through Amazon’s digital video streaming service, Amazon Instant Video.
Those job listings were for executives who would "help develop half-hour comedies for online and traditional distribution."
Each month Amazon Studios will option one "promising" new project and add it to its development slate. Then, it will be tested for viability with an audience. If Amazon Studios decides to distribute a full-budget series, the idea's creator will receive a $55,000 payment, up to 5 percent of Amazon’s net receipts from toy and t-shirt licensing, and other royalties and bonuses.
Price said that any shows Amazon Studios produces will look and feel like “real” TV. That includes, he said, appropriate production budgets.
Still, the big news here is that Amazon.com continues to make more moves into the original content business, just like Hulu, Netflix, Google, and you name it. Naturally, when you think of original Amazon.com content, you might think of its book-publishing business. The company has even begun snagging established authors for that program, and traditional book publishers are well aware of the threat.
Meanwhile, Amazon Studios was launched in November 2010, and has received more than 700 test movies and 7,000 scripts so far. 15 movie projects are under development.