Thursday, April 19, 2012

Will Viddy become the Instagram of video sharing?

Wake up, iPhone app users: while Instagram, the extremely popular photo-sharing app, was purchased for $1B by Facebook, another sharing app has been quietly moving up the charts in the App Store. The top-ranked free iPhone app is now Viddy, a free video-sharing app we've covered several times already (1, 2, 3).

Viddy is free, but the company sells production packs, in-app, that allows users to add visual effects, music, transitions and more from a specific artist. Ones already added to the app include T-Pain, Linkin Park, and Mindless Behavior.

Users can shoot, customize, and share 15-second (the limit of the app) video clips directly from their mobile devices. Sharing is done to (where else) social media platforms such as Facebook, Twitter, and YouTube.

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Since launching its Facebook Timeline app in February, Viddy has seen even more uptake than before. According to Viddy Co-Founder and CEO Brett O'Brien, it has a community of 8 million users. It's not Instagram numbers, but its place atop the iPhone free app list speaks volumes.

Ironically, Viddy was banned from the App Store for a short while over sexually charged videos uploaded by Viddy's users. However, Viddy has tools in place to filter adult materials and users can flag videos, and the app was returned to the App Store very quickly.

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