It's technology from San Francisco-based company Loyal3, and was announced at Ad Age's Digital Conference Wednesday. Not only can it be used on Facebook, it can be used on the company's Web pages, as well.
Loyal3 director and former Facebook chief privacy officer Chris Kelly said: "This is the next evolution of the 'like' button in a lot of ways."
CEO Barry Schneider said, "Ownership changes everything. People care more about things they own than things they don't."
Reportedly, the process is supposed to take no more than three mouse clicks. The company said it wanted to make it as easy as buying on Amazon.com. We don't see a 1-click Buy button coming anytime soon, though.
What we can see is that companies like ShareBuilder will perhaps take a hit over this new service.