Friday, April 06, 2012

Latest Piper Jaffray teen survey shows iPhone still tops, by far

Piper Jaffray's semi-annual "Taking Stock With Teens” survey shows, unsurprisingly, that the iPhone is still the top desired single smartphone among them, with 34 percent saying they already own one, and 40 percent saying they would like to buy one in the next six months.

Of course, wanting to buy an iPhone doesn't mean you CAN buy an iPhone. Last fall, when Piper Jaffray last did its survey, 37 percent of teens said they wanted to buy an iPhone in the next six months. It would seem that didn't happen, although perhaps it did: it's unclear if those 37 percent were all non-iPhone owners.

In addition, 86 percent of teens said that they are likely to purchase a smartphone for their next device, up from 83 percent in Piper Jaffray's last report last fall and 81 percent one year ago. 51 percent say they want to buy an iOS device within the next six months (which could include iPod touches and iPads) vs. 22 percent for Android.

Although Android has maintained its global and U.S. lead for smartphone platforms, Google has to look at these reports with some dismay, if they are thinking long-term. If most young people are growing up iOS, why would they change to Android when they become adults (even worse news for Windows Phone)?

Tablet-wise, the teen news was no better for Android. While 34 percent of teens owned a tablet, up from 22 percent last spring, 70 percent of those owned an iPad, 19 percent owned an Android tablet, and 11 percent owned a Kindle Fire, which Piper Jaffray seems to have broken, separate from "regular" Android tablets, due to its customized OS.

In addition, 19 percent of teenagers expect to buy a tablet in the next six months, with 80 percent of those teens wanting to purchase an iPad.

The poll was conducted with 5,600 students, split 50/50 across genders. The average age of those surveyed was 16.3 years old.

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