The start-up is named Planetary Resources Inc. Other backers include Google director Ram Shriram, Ross Perot Jr. and former Microsoft executive and veteran astronaut Charles Simonyi. In fact, the company's launch event will be held at the Charles Simonyi Space Gallery at the Museum of Flight in Seattle on Tuesday.
The press release went on to say that the company will "overlay two critical sectors - space exploration and natural resources - to add trillions of dollars to the global GDP" and "help ensure humanity's prosperity." The Tuesday event will detail more of the company's plans.
A project of this nature would not be cheap. Earlier this month, a NASA study concluded that it was possible that we could use robotic spacecraft to capture a 500-ton asteroid seven meters in diameter and bring it into orbit around the moon, where it could be explored and mined. The price tag, however, would be a cool $2.6 billion.
Cameron's participation is, of course, truly ironic. The huge smash hit "Avatar" involved mining on the planet of Pandora, for a valuable mineral - the snarkily named unobtanium.