The film's producer, Mark Hulme of Five Star Institute, said that the film will cover the years 1971 - 2000, or as he said, "the early years of Apple, its founding and the up and down years."
Hulme said that Ashton Kutcher was selection for the part of Steve Jobs due to his physical resemblance to the late Apple executive when Jobs was younger.
"When Ashton read the script he was immediately attracted to the project. He is a Steve Jobs and Apple fan, and is technologically savvy, as well, so he recognized the historical importance of Steve Jobs and the potential of the project."
Hulme says that they will begin filming in May with plans for a Q4 2012 release. He's not concerned about that other biopic, the aforementioned big budget Sony picture, which will be at least in part based on Walter Isaacson's official biography of the Silicon Valley icon.
Hulme indicated that "Jobs: Get Inspired" was in development before the release of Isaacson's book, which was rushed into publication after the death of Jobs, and noted that the Sony biopic it schedule to be released for at least year or two.
The movie - and Kutcher's participation - was announced on April 1st, which made some people blink and wonder if it was an April Fools' Day joke. It wasn't.