Tuesday, March 27, 2012

Welcome Kindle and nook: 'Harry Potter' is finally available as an e-book

E-book versions of your favorite boy wizard are now available. Both Amazon.com and Barnes & Noble announced on Tuesday that Kindle and nook versions of the "Harry Potter" series could now be (sort of) found at their stores (Amazon.com, Barnes & Noble)

Interestingly enough, the purchases aren't made on either bookseller's own site. Instead, the books are purchased at J.K. Rowling's Pottermore site.

The fact that both Barnes & Noble and Amazon.com agreed to push customers to the Pottermore site shows the power of J.K. Rowling's books. Pottermore will be able to collect customer information and credit card details, something highly valued by e-commerce companies.

In addition, it's widely believed that Pottermore is taking a bite out of the share of revenue that Barnes & Noble and Amazon.com usually take. In other words, the sites are taking less per sale than they typically would. It's sort of like the coup that Apple scored when they managed to get the Beatles into iTunes. Rowling's books are the e-book version of The Beatles.

Russ Grandinetti, Vice President of Kindle Content said, “For years our customers have loved reading Harry Potter books in print, and have made them the best-selling print book series on Amazon.com. We’re excited that Harry Potter fans worldwide are now able to read J.K. Rowling’s fantastic books on their Kindles and free Kindle reading apps.”

Download an eBook today
Pottermore CEO Charlie Redmayne added, “Not only is this phenomenally popular series available in eBook form for the first time, but across an extensive range of devices and platforms, thanks to unique collaborations with leading online retailers.”

He's talking about you, B&N and Amazon.com.

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