CNBC estimated that the average U.S. household has 1.6 devices made by Apple. Remember that doesn't necessarily mean an iPhone, iPad, or even iPod touch. It doesn't even necessarily mean a Mac of some type. CNBC also said that of those who don't have any APple products, 10 percent plan to get one within the next 12 months. Of those that already have an Apple product, 25 percent said they would buy another within the next year.
The younger you are, the more educated, and (as you might guess) if you are male and make more money, the more more likely you are to own more Apple products.
shows Apple buyers tend to be male, college-educated, and younger. They’re just as likely to own a home as not. Not surprisingly, the more money you earn, the more Apple products you’re likely to own.
- Of those making less than $30,000, 28 percent own at least one Apple product
- Of those making more than $75,000, 77 percent own at least one Apple product
- Those on the higher end average three Apple products; in the other direction, the average is 0.6 product for lower-income homes
- 57 percent of homes in the western U.S. have an Apple product, compared to between 47 and 51 percent in the rest of the United States
- Homes in the Western U.S. average two Apple products, while those in the South average just 1.2.
- 61 percent of surveyed households with children have Apple devices, as opposed to 48 percent of childless households
- 63 percent of those between the ages of 18 to 34 say they are Apple product owners
- 63 percent of those between the ages of 35 to 49 say they are Apple product owners
- 50 percent of those between the ages of 50 to 64 say they are Apple product owners
- 26 percent of those above the age of 64 say they are Apple product owners
- 56 percent of the members of each party have at least one Apple product [the report did not discuss Independents]
- However, while twenty-six percent of Democrats plan to buy an Apple product in the next 12 months, versus only 19 percent of Republicans.