That didn't sit well with users, especially since AT&T was --- and still is --- selling data plans that had tiers above that level. One of those plans, the 3GB plan, was actually priced the same as the grandfathered unlimited plan, making matters worse.
The new policy sets a hard cap of 3GB for customers on HSPA+ plans and 5GB for those on LTE. That is up from the aforementioned 2GB, which was in place no matter what type of network the subscriber was using.
Once the cap is hit, throttling will kick in and stay in place until the end of the billing cycle, which is the same policy as before.
In addition, reports are that the throttled speeds are much better than before. Previously, the throttled speed was nearly unusable. AT&T said that "even with reduced data speeds, these customers will still be able to email and surf the web, and continue to use an unlimited amount of data each month."
While the bad PR that AT&T was receiving certainly had something to do with this, we're convinced that a recently won small claims court case against AT&T had something to do with it as well.
iPhone owner Matt Spaccarelli won $85 against AT&T in a data throttling case. While that's a small amount, imagine if all the disgruntled throttled AT&T users pursued the same course of action.