The report says that "unlike Apple with Siri, Google is planning on extending this service to developers so they can build novel things." That's true for now, but we really don't believe that Apple will keep developers away from Siri integration forever.
Google's plans for Assistant:
- Get the world’s knowledge into a format a computer can understand.
- Create a personalization layer — Experiments like Google +1 and Google+ are Google’s way of gathering data on precisely how people interact with content.
- Build a mobile, voice-centered “Do engine” (‘Assistant’) that’s less about returning search results and more about accomplishing real-life goals.
We'll see how this all shakes out, but Google has had Mike Cohen, co-founder of Nuance, in-house for some time.