Sunday, March 18, 2012

Amazon Appstore's Free App of the Day, 03/18/2012: Moola Personal Finance has promised to make a paid app free every day in the Amazon Appstore, and today's app is Moola Personal Finance .

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Moola Personal Finance is priced at $7.99 in Google Play, and is normally priced at $4.99 in the Amazon Appstore. As we've noted before, there are sometimes differences in pricing between the two marketplaces.

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Moola Personal Finance is described as follows:
Much More Than a Checkbook Ledger

Moola Platinum Edition balances all your checkbooks and creates a balance between the accuracy of paper checkbooks and the convenience of online banking. Stop overdrafting. Know the true balances of your bank accounts in real time with Moola Platinum Edition.

Records and Tracking in Real Time

Do you really love online banking, so much that you've neglected keeping your paper checkbook up to date? Do you wish there was an electronic means of keeping your checking accounts balanced with accurate, up-to-the minute information?

Moola Personal Finance's special features make money management easy. The app auto-fills a previous payee and category. It tracks and reminds you of recurring bills or transactions. It charts spending trends. It imports, exports, and backs up data. There's even a widget for easy access.

Remember, credit and debit card purchases often take days to post to your account, and if you live on a tight budget you run great risk of overdrafting, especially if you maintain a budget according to the bank's report of your current balance. Don't download data from your bank--keep track of your transactions yourself, know exactly what you've got, and do it the easy way with Moola.
Moola Personal Finance has a rating of 4.2 stars in the Android Market and 3.0 stars in the Amazon Appstore.

Google Play has 563 ratings and between 5,000 and 10,000 installs, which is pretty impressive considering the rather high (for mobile) price. The Amazon Appstore has only 30 ratings. Why the big difference in ratings? That's always a question when the difference is this large.

A few of the negative ratings in the Appstore are just spoof ratings made by those who like to post negative ratings just because. However, at least some of the negatives are valid: for example, on the Epic 4G (granted, a nearly two year old smartphone) and the Kindle Fire, the "Add New Account" function isn't working.

Those who are considering "buying" a Free Amazon Appstore app might want to consider what it means to developers. opened up the Appstore despite a lawsuit by Apple, which has previously trademarked the term "App Store." Microsoft has filed an appeal against that trademark, saying the term is too generic. has responded to the lawsuit in the same manner.

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