Friday, February 03, 2012

T-Pain, Viddy team for Production Pack, unleash social media 'pain' to mobile video

Rapper T-Pain and Viddy, the mobile social video application, have teamed to produce the first premium Viddy Production Pack. Viddy, free in the App Store, allows users to add visual effects, music, transitions, and even movie stars to your videos, and then share them via social media, including Facebook, Twitter, YouTube and Tumblr.

Production Packs, however, make things even easier for end users. The T-Pain Viddy Production Pack features his hit single "5 O'Clock" featuring Wiz Khalifa and Lily Allen, from his latest album, rEVOLVEr.

The T-Pain Viddy Production Pack allows fans to create 15-second music videos (the time-length limit for Viddy) with a video effects layer including T-Pain's signature Steam Punk TV effect.

T-Pain's statement on the new Production pack: "Viddy lets me connect with my fans in a whole new way through mobile video. 15 Seconds at a time... I hope people download my new Pack, capture cool video clips and share with the world what they're doing at '5 O'Clock' in the morning."

Other perks from Viddy: in advance of T-Pain's North American tour, Viddy is a place for fans to find exclusive behind the scenes footage from T-Pain on the road.

Brett O’Brien, Co-Founder of Viddy noted that “T-Pain is known for his innovative Audio Effects and is a perfect partner to launch Viddy’s Special FX marketplace for Artist and Celebrity inspired mobile video production. Viddy is creating a new content market for musicians, celebrities, and brands. Viddy enables artists to showcase their creativity and engage with fans in new and entertaining ways through mobile video."

From that statement, we should be seeing still more of these Production Packs. According to the press release, free Production Pack options include; Solarize, Red, Exposed, Retro, Glam, Black & White, Crystal, Hued, Vintage, Junkd, and 3D. In addition to T-Pain's Production Pack, Viddy also offers branded / partner Production Packs with others, including Snoop Dogg, Incubus, and the Muppets (yes, the Muppets).

While currently an iPhone / iPod touch only app, Viddy is working on versions for iPad, Android, Windows Phone and BlackBerry.

The Viddy T-Pain Production Pack is an in-app purchase, and is only $0.99.

Watch a video showing the "results" of the Production Pack, below.

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