Wednesday, February 01, 2012

Samsung teases familiar, somewhat disappointing Super Bowl ad

Samsung's Galaxy Note Super Bowl ad will be its first Super Bowl commercial ever, and on Wednesday the Korea electronics giant teased its upcoming ad, which the company said would be directed by Bobby Farrelly (yes, the "Something About Mary" Farrelly).

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To be honest, the ad is very reminiscent of the first ad in Samsung's "Next Big Thing is Already Here" campaign. It's so similar that while watching it you will think, "Didn't I see that before?"

The ad cuts off right as one Apple fanboy says, "Whoa, whoa, whoa, whoa, whoa, whoa ... what is that?" We already know what it is: its the Samsung Galaxy Note, the huge 5.3-inch Android smartphone that is coming to AT&T on Feb. 19 (pre-orders begin on Super Bowl Sunday, Feb. 5).

Among the Galaxy Note's specifications:
  • Integrated S Pen Solution
  • 5.3" HD Super AMOLED Screen (1280x800)
  • 1.5GHz Dual-core Processor
  • Android 2.3 (Gingerbread) + Samsung's TouchWiz skin
  • Enabled for 4G LTE
  • 8.0 Megapixel Rear-facing Camera with LED Flash
  • 2.0 Megapixel Front-facing Camera
  • 1080p HD (30fps) Video Recording
  • 2500mAh Battery
  • 16GB Internal Memory
  • Expandable Memory up to 32GB
  • Swype
As we said, the ad that's been teased so far is very similar to Samsung's earlier ad. Since the announcement that Samsung had hired Bobby Farrelly to direct its first Super Bowl ad, we've been hoping for a "super" ad. Let's hope the rest of the ad surprises us, and is not just more of the same as their prior "The Next Big Thing is Already Here" ads.

Watch what Samsung teased below. The 90-second Galaxy Note Super Bowl commercial will air during the 4th quarter of Super Bowl XLVI.

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