Wednesday, February 01, 2012

Samsung Super Bowl ad to 90 seconds, obviously snarky: Farrelly brother to direct

We already knew Samsung had something planned for the Super Bowl, although based on a teaser, we thought it was going to be hammering Apple, again. If it's going to do so, it will be with a bigger stick: on Tuesday, the company said that its Super Bowl ad will focus on the mega-sized Samsung Galaxy Note.

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The Galaxy Note will be available on the network that once held iPhone exclusivity in the U.S., AT&T's, beginning on Feb. 19, exactly two weeks after Super Bowl XLVI, although it goes on pre-order on Super Bowl Sunday, for $299.99 on contract.

It's a huge device, somewhat reminiscent of the Dell Streak 5, but for some reason --- we've tried it --- it feels like more of a phone than the Streak ever did. It's pocketable, even in a shirt pocket, and slim. With a 2500mAh battery standard, battery life is amazing.

Samsung teased the ad on social media on Monday, saying its ad would be "launching a device so exciting that only the biggest game in America can do it justice." With a 5.3-inch Super AMOLED 1280 x 800 screen, the device itself is among the biggest.

So will be the pricetag of the ad. It's a supersized ad, running 90 seconds, Samsung said. The ad will air during the fourth quarter of the Super Bowl.

Among the Galaxy Note's specifications:
  • Integrated S Pen Solution
  • 5.3" HD Super AMOLED Screen (1280x800)
  • 1.5GHz Dual-core Processor
  • Android 2.3 (Gingerbread) + Samsung's TouchWiz skin
  • Enabled for 4G LTE
  • 8.0 Megapixel Rear-facing Camera with LED Flash
  • 2.0 Megapixel Front-facing Camera
  • 1080p HD (30fps) Video Recording
  • 2500mAh Battery
  • 16GB Internal Memory
  • Expandable Memory up to 32GB
  • Swype
That's right: the S Pen technology basically means you have a stylus again. For the most part, you don't need to use it, but when you want to use it, it's a useful tool, for drawing or even handwriting recognition.

This might prove to be an impressive ad. Samsung's "Next Big Thing is Here" series of commercials has already been succesful, and they've gotten a legendary director to do their Super Bowl ad. And not only is it Samsung's first Super Bowl it's also his. As the company Tweeted late Monday:

"Sunday is our 1st ever SB... So we tapped legendary director Bobby Farrelly ( for his first ever commercial. Excited?"

Samsung fans and viewers in general should recall that Farrelly was behind the movies "There's Something About Mary," "Dumb and Dumber," and "Shallow Hal." Might we see something akin to the "hair gel" scene in "Mary?" We can only hope.

For those unfamiliar with the scene, watch the "hair gel" scene below. We assume you can figure out what Ben Stiller is doing before Cameron Diaz shows up.

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