In this case, Kim Kardashian was seen on Tuesday Kim in Santa Monica, with her BlackBerry (ugh) as she received a Google Alert on herself.
Aside from the fact that she still using an ancient BlackBerry, its funny that Kim would do this for herself, as last September she scoffed at sister Kourtney, who does the same thing.
Durng an interview with xoJane last September, after Kourtney got a Google Alert on her phone, Kim laughed and said, "You have your own Google alerts? We have that on record: Kourtney has her own Google Alerts and checks them."
Perhaps Kim later decided it wasn't such a bad idea after all.
original photo does have one key point: the RE: string in front of the "Google Alert: Kim Kardashian" text. That means it's not an actual Alert at all, but something someone sent to her. It's possible it's sent on from her publicist, but you'd expect to see FWD:, not RE:.
That said, we wouldn't be surprised if she DID have a Google Alert set up on herself.