
Both Google and Apple are rumored (and expected) to move music into the cloud, but they have been beaten to the punch: Amazon.com on Tuesday announced two cloud services, one called Cloud Drive (which probably needs no explanation) and one called Cloud Player.

Cloud Drive is what it sounds like: 5GB of free Amazon-provided storage in the cloud. Amazon Cloud Drive can be used for anything, but most importantly, it can be used as a digital music locker. The Cloud Drive is tied to your Amazon.com account; if you are logged into that; you are logged into the
Cloud Drive.
The importance of the tie-in between your Amazon.com account and the Cloud Drive becomes evident when examining Amazon.com's Cloud Player (for the Web, and Android). Both of those enable you to play music uploaded into your Cloud Drive, streaming it to your desktop browser or to your Android device.
[Google has been rumored to be planning this sort of service for a long time. Apple is reportedly planning such a launch, perhaps tied in with MobileMe, with the release of iOS 5. It's true that Apple's iDisk feature of MobileMe has similarly enabled users to manually upload their music (and other files) to the cloud for streaming playback, but manually. Amazon.com's Uploader program automates that, and by adding the feature that Amazon MP3 purchases are automatically added to the Cloud Drive, it adds functionality that Apple is looking toward in the future. Additionally, Apple does not publicize iDisk much, possibly due to ongoing negotiations with the music labels for a more far-reaching program. Reportedly, both giants were surprised by the Amazon.com launch.]
The files you upload to your Cloud Drive can be iTunes-purchased (indeed, it will play AAC riles that don't have DRM) or Amazon MP3 purchased, or even music you ripped from your CDs to your hard drive. Importantly, however, Amazon MP3 purchases do not count against your storage limit. Additionally, if you purchase an Amazon MP3 album, your storage limit is upgraded to 20GB, although only for a year after the purchase.
Users can also upgrade storage for a fee. Prices range from $20 annually for 20GB, all the way up to 1TB of storage for $1,000.
The big missing pieces in the service are obvious: Amazon.com makes it clear that the Cloud Player service covers desktop browsers (Macs and PCs) and Android browsers with Cloud Player for the Web, and Android devices via an app, but no iDevices. Attempting to play anything from an iPad or iPhone's web browser results in failure, and there is no iOS app, either. The Cloud Player for Android, by the way, is not a separate app, but is part of the latest Amazon MP3 Android app (2.0.0, just released).
There is no iOS version of Amazon MP3, as it would "conflict" with Apple's iTunes. Amazon.com could create a standalone iOS app, but that would likely conflict with Apple's assumed own cloud music services.
On an iOS device, users can try using Safari to play tracks, but they receive an "unsupported browser" error message. They can attempt to continue past the error, but when the user finally tries to play, nothing happens.
There is a way around it, but it would seem to be something that would basically make the service useless except as a storage medium. An iOS-based end user can download the song to his device, and then play it locally.
Reports have indicated that some of the issues with Google and Apple's cloud-based music lockers is reaching agreements with all of the four major record labels. Naturally, these songs that may be uploaded to the music lockers could, in fact, be pirated. Amazon.com sidesteps this issue by treating the service as a storage medium, nothing more than a cloud-based external storage drive.
Amazon.com's director of music, Craig Pape,
said:
"We don't need a license to store music. The functionality is the same as an external hard drive."
In terms of usage, to upload tracks to your Cloud Drive, you can either use a Web-based uploader, or install the Amazon MP3 Uploader application. That app will search your desktop computer for tracks, and makes uploading easy, once the search (which could take some time) is complete.
The quality of the Web-based music seems no different than playing from a streaming service such as Pandora. The Web-based player seems intuitive and easy to use, although lacking in frills. This will change as the product matures, but it was obvious from trials that the service has been well-thought out, and well designed.
Performance on an Android device was just as seamless. You will see the same problems as on any other streaming service such as Pandora when on cellular (drop-outs, pauses), but the quality is just as good.
Surprising Apple and Google is not easy. While both of those are planning their own services, Amazon.com has beaten them to the market, and not with a half-baked product, either. However, Apple dominates in portable music, and when the expected cloud-based iOS 5 reaches its iDevices, there will surely be a battle that, for once, someone besides Apple has a head start on.
Via:
Amazon.com