Wednesday, December 28, 2011

iOS, Android activations rise 353 percent on Christmas Day

Christmas Day was a good day for more than just "nice children." It was a record day for activations of iOS and Android, according to market research firm Flurry Analytics.

According to Flurry Analytics, between December 1st and December 20th, activations averaged 1.5 million per day. On Christmas Day, however, that figure spiked 353 percent, with 6.8 million iOS and Android devices being activated. Flurry didn't break out numbers per platform, so that Androdi and Apple fanboys could duke it out, though.

The prior record activation day was Christmas Day 2010, which shows that a continuing gift idea for the holidays is a smartphone. That day was showed 2.8 million devices activated, which means that year-over-year, activations grew by 140 percent.

It wasn't just device activations that spiked on Christmas Day: app downloads went way up on Dec. 25 as well. Over the December 1 – 20 timeframe, Flurry established a "baseline" for app downloads of 108 million daily. On Dec. 25, there were 242 million apps downloaded, for a rise of 125 percent.

Folks apparently spent most of the day getting used to their devices. The largest volume of applications were downloaded between 7:00 p.m. and 10 p.m. normalized, with peak hourly downloads of more than 15 million.



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