The service debuted in February 2009, but Apple blocked any native app from the App Store, saying it would cause "confusion with Maps on the iPhone." Instead, Google released a Web version, a few months later.
Nothing is as good as native, however, and just as with Google Voice, which faced similar Apple stonewalling, with Apple being somewhat more open with its approval process, Google has managed to get both Voice and now Latitude into the App Store.
In fact, Latitude showed up in the App Store last week, but was pulled as quickly as it entered.
Latitude already ran on Android, Symbian, BlackBerry OS, and Windows Mobile. It has the following features:
- See where your friends are
- Share your location continuously with whomever you choose
- Contact friends by phone, text message, or email
- Control your location and privacy