Friday, October 08, 2010

Android rises, all other platforms drop, in latest comScore report

The latest comScore report on U.S. Mobile Subscriber Market Share was released on Thursday. Covering the three months ending with August 2010, the report showed the same thing that other reports have of late: Android continues to gain market share.

Free shipping on printing suppliesIn the latest comScore report, BlackBerry OS continued to be the most popular smartphone platform with 37.6 percent of U.S. smartphone subscribers, followed by Apple with 24.2 percent share. Google grew 6.6 percent from May to August, with 19.6 percent of smartphone subscribers.

In fact, RIM’s share dropped from 41.7 percent in the May period and Apple also saw a slight drop as well. Microsoft accounted for 10.8 percent of smartphone subscribers, while Palm rounded out the top five with 4.6 percent. All the platforms posted losses in share except for Android phones. Microsoft and Palm brought up the rear, with 10.8 and 4.6 percent, respectively.

All platforms save Android lost market share. RIM dropped 4.1 percent, Apple 0.2 percent, despite the introduction of the iPhone 4, Microsoft dropped 2.4 percent, and Palm lost 0.2 percent.

In terms of device hardware, 234 million Americans ages 13 and older used mobile devices during the period. Samsung continued to sit atop the handset manufacturers with 23.6 percent market share (up 1.2 percent), followed by LG with 21.2 percent share (down 0.3 percent). Motorola was third (18.8 percent, down 2.4 percent)), followed by RIM (9.0 percent, up 0.3 percent) and Nokia (7.6 percent, down 0.5 percent).

As you might expect, consumers also continued to turn more to their mobile devices for daily tasks. According to the comScore report, nearly approximately two-thirds of U.S. mobile subscribers used text messaging on their mobile device, up 1.4 percent vs. the prior three month period. Meanwhile, 34.5 percent of subscribers used mobile browsers (up 2.6 percent), 32.3 percent used downloaded apps, (up 2.3 percent), 22.5 percent of subsscribers accessed social networking sites or blogs (up 1.7 percent), 23 percent played games (up 0.5 percent) and 14.7 percent listened to music (up 0.4 percent).

We only hope these folks didn't access all this mobile device functionality while driving.

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