Instead of the image on the left, you'd see the image on the right, and have to type in "Browse Safer" to fulfill the CAPTCHA requirements. It's hard to see how Solve Media could prevent bots from taking advantage of an ad scheme that requires you to type in a slogan. After all, one would assume that an advertising would have some targeted message, like "X tastes good," or something.
To be honest, however, if they could make it work, we'd sure prefer it to a CAPTHCA or RE-CAPTCHA. Even better, there's no video triggered, no redirection to another site, no anything.
They've even got some advertisers lined up already, including Microsoft, Universal Pictures and Toyota, and publishers including Meredith, Tribune and AOL. AOL is also an investor in Solve media.
Watch a Solve Media video on the idea.
Solve Media from Solve Media on Vimeo.