Thursday, September 30, 2010

Interest in Android surges among prospective buyers, while iPhone drops: ChangeWave

What a difference a few months makes, in terms of demand for the iPhone. While Apple is selling a ton of iPhone 4's, interest among future prospective buyers continues to move in the direction of Android.

In ChangeWave Research's latest consumer survey for Mobile Operating System Preferences fort future purchases, completed Sept. 23 among 4,000 respondents, the iPhone took a real dive from the last such survey (June), when 50 percent said they wanted their next smartphone purchase to be an iPhone. Now that number is only 38 percent.

However, that figure was expected, said Paul Carton, Vice President of Research at ChangeWave. The huge number of those interested in the iPhone in June is a natural representation of the excitement over a new product launch. It was bound to drop off.

At the same time, Google's Android rose from 30 percent in both March and June to 37 percent now. That figure represents a 6x increase from a year ago. Despite the fact that the iPhone drop was expected, this is the closest Android and iPhone interest has ever been in a ChangeWave report.

RIM's BlackBerry devices were preferred by only 6 percent of survey respondents, up from 5 percent in June. That could be a response to the launch of the BlackBerry Torch and BlackBerry OS 6.

Meanwhile, Windows Mobile is down from 2 percent to 1 percent, while webOS is statistically a big fat zero. It will be interesting to see how Windows Phone 7's impending launch will affect the survey, if at all.

The report also looked at customer satisfaction. iOS continues to lea with 74 percent of saying they’re Very Satisfied while 65 percent of Android users feel the same. Apparently, even in terms of satisfaction, Android is seeing improvements in the way customers view the OS.

Meanwhile, things really fall off after that, with very satisfied users of PalmOS / webOS numbering 32 percent, BlackBerry OS at 31 percent, and Windows Mobile dead last at 24 percent.

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