Friday, September 17, 2010

Halo: Reach becomes 'biggest game Microsoft has ever released'

Not that it was unexpected, but "Halo: Reach," the latest installment in the popular Xbox 360 series, is a blockbuster. It crossed the $200 million mark in sales in the U.S. and Europe in its first 24 hours, according to a statement by Microsoft.

In the press release, Phil Spencer, the corporate vice president of Microsoft Game Studios said, “‘Halo: Reach’ is the biggest game Microsoft has ever released, and its launch has already surpassed every game, movie and entertainment launch this year. Every major installment has grown in scope and popularity, firmly cementing the ‘Halo’ franchise as one of the most popular entertainment properties in the world over the past decade.”

"Halo: Reach" is the fifth installment in the "Halo" series of shooters from Microsoft. Each one has been wildly anticipated and wildly received. Thus far, the series has grossed nearly $2 billion in sales. Microsoft owns the rights to the franchise, but Bungie develops the game.

However, this year has been a rather lackluster one for video game publishers, with the economic doldrums still in force. There was concern that "Halo: Reach" would be no different. Spence, however, said he felt that a "lack of blockbuster games" was the source of the downturn in sales.

The MSRP for "Halo Reach" is $60, with special editions priced at $80 (Halo Reach - Limited Edition
) and $150 (Halo Reach - Legendary Edition) (yes, $150). Microsoft is also selling a special Xbox console bundle with the game for $400. An Xbox normally costs $200 or $300 depending on hard drive size (the bundle includes the higher priced model).

Meanwhile, Microsoft will begin selling its "Kinect" full-body motion-sensing game system on November 4;f Sony launched its "Move" motion-gaming system on September 15.

This story was first published as "'Halo: Reach' tops $200 million in first 24 hours of sales" at

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