Saturday, November 29, 2008

Sears.com Slammed by Black Friday Traffic

Despite the dire predictions of a poor retail season, it appears that consumers are still looking, or at least trying to look, for Black Friday deals. Sears.com was inaccessible for hours on Black Friday, and other retail sites experienced slowdowns and outages as well.

The development bodes ill for Cyber Monday, which is the biggest online shopping day of the year (as opposed to Black Friday, the biggest retail shopping day of the year). The reason for Cyber Monday is the return to work for many, where a significant number of people access the Web for shopping purposes.

However, this year a number of retailers have been promoting online sales and thus we've seen the equivalent of L.A. freeway gridlock at some sites.

According to Keynote Systems, which monitors sites for speed and sells tools for monitoring performance, several sites, such as Amazon.com, experienced slowness on Black Friday, as well as the Sears.com issue.



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